Limited Ingredient Diet Dry Dog Food is specially formulated with a limited number of carefully selected ingredients to provide complete and balanced nutrition for dogs with food sensitivities and sensitive stomachs.

The original ask was to completely depart from the original packaging design and layout. With shopper data, consumer testing, and customer reviews in hand – it was clear that the overall layout of this packaging was working well to connect with the pet parent. Bearing that in mind, I worked to elevate this sub-brand and the original packaging from 2015 to align with the premium message of the core Merrick brand messaging.